Pour tous ceux qui voudraient assister à l’un des concerts/lectures de Bruce Springsteen au Walter Keer Theater de Broadway en octobre/novembre, le compte à rebours est lancé : c’est demain 30 août à 16 h (heure de Paris) que la location ouvre sur Ticketmaster.
Mais attention : seuls les « verified fans » dûment inscrits (si vous ne l’avez pas fait, tant pis pour vous, c’est trop tard) et authentifiés (selon des critères non précisés) par Ticketmaster, et ayant reçu un mail, puis un code par SMS, pourront tenter leur chance.
Voici une explication de cette procédure très compliquée mise en ligne sur le site de Backstreets.
Many fans have questions as we head toward tomorrow’s Springsteen on Broadway ticket sale, and not just « Will I score? » We don’t have all the answers — « Will tickets be transferable? » is still an open question — but we should be able to clarify a few things here.
Tickets for Springsteen on Broadway go on sale at 10am Eastern tomorrow, August 30, for Verified fans only. Registration to become a Verified Fan closed on Sunday night — though you can think of it as more of an application to become one, since verification isn’t guaranteed. For those who registered, Ticketmaster Verified Fan alogrithms are intended to differentiate fans from bots and scalpers: « This unique fan-first technology levels the playing field to combat bots and get real tickets into the hands of fans who intend to go to the event. »
Blink and you’ll miss it, but at brucespringsteen.net/broadway is this statement: « Verified fans will be notified August 29 for the August 30 onsale. » We were able to ask a Ticketmaster representative what that means:
« All fans who register and are verified will receive details to prep for the onsale via email on August 29. These emails will arrive to fans in the late afternoon/evening and will help provide details for the best purchase experience. Please read in full, we included helpful tips to navigate your purchase. »
So watch your inbox later today/tonight for an email, and be sure to check your spam folder just in case. But bear in mind that receipt of an email does not guarantee an offer code.
Codes tomorrow, starting ~6am
If you receive the email notice tonight that you’ve been Verified, the next step comes tomorrow morning, two-four hours prior to the 10am onsale, when offer codes will be sent out via text. Not all verified fans will receive a code. As specified at the Springsteen on Broadway Verified Fan Onsale FAQ, Verified fans will be « randomly selected to receive an offer code to purchase tickets. »
Ticketmaster tells Backstreets that the codes are not transferable: « They will be linked to the Ticketmaster account the fan registered with. »
10am onsale tomorrow
Getting Verified, getting an offer code… those are the preliminary hoops to jump through. Then there’s the onsale itself, the sort of thing you’re used to by now, with no guarantees of a score. Again from the FAQ: « Receiving a code does not guarantee you will get tickets…. If you receive an offer code you will have the chance to unlock access to tickets. However, due to demand the ability to purchase tickets is not guaranteed. »
There is a ticket limit of two. Ticketmaster was unable to detail pricing tiers for us beyond the previously stated range of $75-$850, but we did get some insight into how date selection will work: « A fan can pick a show date. There won’t be an ‘any date at all’ option. » So picking a particular performance is a decision you’ll need to make.
Presumably the email sent out tonight will have further details and information for fans gearing up for tomorrow. We’ll be especially curious to see whether it addresses transferability of tickets from one fan to another. In the meantime, you can visit links above for further information, and also check out Chris Jordan’s piece in yesterday’s Asbury Park Press, « Bruce Springsteen on Broadway: The Ticketmaster factor. »
And may the Verified Ticket Gods be with you.
4:25pm update: Ticketmaster has updated the Springsteen on Broadway Verified Fan Onsale FAQ with additional information, worth reading in full, including the indication that tickets will be transferable between Ticketmaster accounts.
Pourquoi ces concerts ? Voici la réponse de Bruce Springsteen sur son site officiel : “I wanted to do some shows that were as personal and as intimate as possible. I chose Broadway for this project because it has the beautiful old theaters which seemed like the right setting for what I have in mind. In fact, with one or two exceptions, the 960 seats of the Walter Kerr Theatre is probably the smallest venue I’ve played in the last 40 years. My show is just me, the guitar, the piano and the words and music. Some of the show is spoken, some of it is sung. It loosely follows the arc of my life and my work. All of it together is in pursuit of my constant goal to provide an entertaining evening and to communicate something of value.”
Un programme qui vaut le voyage ! Alors, croisons les doigts…